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Candidates don't have to sling mud to win. This state-of-the-art guide combines the latest research on voter attitudes from UC Berkeley's Center for Campaign Leadership with advice from leading campaign strategists on how to run clean, honest, effective campaigns for public office in California. Rather than echo the conventional wisdom that negative campaigning works, this guide shows candidates how to plan a campaign, build an effective organization, develop and deliver a clear and compelling message, and mobilize voters on election day - all in a way that promotes public trust in both the candidates and the offices they seek.
The Center for Campaign Leadership has built an ethical framework for teaching campaign politics to young Americans,
one that transcends party or ideologies and unites young political aspirants in a common goal-building ethical leadership
and improving campaign politics. If we do not clean up campaign politics all of us will continue to work under a cloud
of suspicion, where the public always assumes that we serve our own interests before the country's and the ends always
justify the means."
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Supplementary Materials Sample Fundraising Letters - Letter 1, Letter 2, Letter 3 Sample Press Releases - Release 1, Release 2 Campaign Plan Instructions Sample Fundraising Plan Sample Budget |
Links to Additional Resources California Fair Political Practices Commission Institute for Local Self-Government | |||||
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Copyright 2005 Berkeley Public Policy Press
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